For a detailed PDF of this case study, email me at scott@bedgoodmarketing.com with “Case Study PDF” as the subject line
A B2B SaaS company in the cloud communications space contacted me with significant content needs, but not much time required to see results.
Their industry and product were very technical (you can find out more by getting the PDF) which meant they often had trouble finding content people who could grasp the nuance necessary to create content for them.
I specialize in tackling tough, technical subjects and jumped in to learn the product and industry. After some deep research and good conversations with subject matter experts, I started clearing out their content backlog.
I edited and optimized several blog posts that had been written by subject matter experts but needed improvements before publishing. Once published, these quickly began moving up the SEO rankings.
Armed with newfound knowledge in the industry I began working on more complex tasks like sales one-sheeters, white papers, and email sequences. These projects also created near-immediate results for the business.
- 138% QoQ Opp Value Increase – the sales collateral I created led to the highest opp value quarter ever for the business.
- 400% increase in booked demos – email sales sequences I wrote led to a significant increase in booked demos for the business.
- 16% increase in click-through rate – the blog posts I edited and optimized drove conversion-oriented actions
This client was thrilled with the work I did for them and, despite our engagement only being for four months, volunteered to be featured as a case study for the effectiveness of working with Bedgood Marketing.
“In only four months working with Bedgood Marketing we have seen immediate impacts on revenue, traffic to our website, and demo-booked meetings. This speaks to Scott’s ability to come in and immediately increase performance, which was important to us because in the past content agencies have taken a month to ramp up and learn the intricacies of the industry. That’s what is special about Bedgood Marketing, not only is the ROI significant, but the time to impact is immediate.” – Director of Demand Gen, B2B SaaS industry.
Are you looking for a content marketer that can create immediate impact and drive conversions?
Email me at scott@bedgoodmarketing.com.
