As a fractional content marketer, I create and execute revenue-driving content strategies. I work on a retainer basis as a head of content marketing as well as on a project basis.
Email scott@bedgoodmarketing to learn more.
Below you can see results from my client work with companies in a wide variety of industries.
Documo
Industry: Cloud Comms (SaaS)
- 138% Quarter-over-quarter opp value increase
- 400% increase in booked demos
- 16% click-through rate increase
As Documo’s fractional content strategist I collaborated with subject matter experts, executives, and the sales team to create white papers, case studies, blog posts, and other sales collateral. In only a few months we achieved significant results by using my proven systems and strategies.
American Canning
Industry: Manufacturing
- $3.5 mm sales opps driven by marketing + content
- 50% increase in product quote requests
- Launched new website, blog, and monthly email newsletter
As a fractional content strategist and marketer for American Canning I built systems and strategies to help a team of four internal marketing employees manage three distinct brands. We launched a new website while producing several blog posts per month, a monthly newsletter that dramatically increased quote requests and sales opportunities, and revamped all sales collateral to improve close rates for the sales team.
WizeHire
Industry: HRTech (SaaS)
- 165% increase in clicks
- 220% increase in Google Organic Search Clicks
- 300% increase in traffic
As Head of Content for WizeHire I implemented a scalable blog content process that increased our blog output 20X. I also upleveled our team of writers, teaching them content strategy, writing, and editing skills. Our content was built in collaboration with Sales, Partnerships, and Customer Service teams to find new content angles, provide enablement content, and address pain points of clients and leads
Indy
Industry: Task Management (SaaS)
- 30% month-over-month traffic increase
- 80% of company website traffic driven by content
- 25+ freelancers managed
As Content Director of Indy I created the publication “The Independent Worker” which covered all things related to the freelance economy. I created our content strategy plans and managed a large team of freelance writers. Our content was crucial to driving organic traffic to this brand new website.
Pinnacle Group
Industry: IT Staffing and MSP Services
- Developed Case Studies for sales team
- Created content strategy for CEO brand
- Write blog posts, social media, white papers, and magazine articles
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